SONER Watches Introduces the Rectangular Watches Collection: A Bold Reimagining of Timeless Elegance

SONER Watches unveils its Rectangular Watches Collection, blending Art Deco elegance with modern innovation.



Stockholm, Sweden – January 30, 2025 – SONER Watches, the only brand in the world exclusively dedicated to rectangular analog timepieces, proudly unveils its latest innovation: the Rectangular Watches Collection. This new line pays homage to the Art Deco era while incorporating cutting-edge craftsmanship, offering timepieces that are both bold and sophisticated. With this launch, SONER Watches reaffirms its commitment to defying the norm in a market dominated by round watches, setting a new standard for luxury and individuality.

Redefining the Iconic Rectangular Watch

The rectangular watch has long been an enduring emblem of refined taste, appealing to those who admire clean lines, geometric precision, and a distinctive aesthetic that sets it apart from more conventional round designs. This unique shape carries an air of sophistication, drawing inspiration from classic timepieces of the past while maintaining a modern, architectural elegance.

Recognizing this legacy, SONER Watches has meticulously designed each piece in the Rectangular Watches collection to embody its signature philosophy—seamlessly blending tradition with forward-thinking innovation. Every watch is a masterful composition of heritage craftsmanship and contemporary refinement, ensuring that it not only tells time but also tells a story of precision and artistry.

The collection is characterized by minimalist aesthetics, where every element is intentional and thoughtfully placed. The clean, uncluttered dials emphasize simplicity and readability, allowing the refined shape of the case and the luxurious materials to take center stage. High-grade stainless steel, durable sapphire crystal glass, and expertly crafted leather or metallic straps come together to create timepieces that exude sophistication and durability in equal measure.

Beyond their visual appeal, these watches are feats of engineering, featuring precise movements that ensure reliable timekeeping while maintaining a sleek, comfortable fit on the wrist. SONER’s dedication to excellence ensures that each timepiece is not just an accessory but a meaningful extension of its wearer’s personality—a statement of confidence, individuality, and an appreciation for the finer things in life.

With this collection, SONER Watches continues to redefine timeless elegance, offering men a timepiece that is as bold and distinctive as they are. Whether worn in the boardroom, at a formal event, or as part of an everyday ensemble, these rectangular watches stand as symbols of sophistication and self-assured style.

"Rectangular watches hold a special place in the history of horology," said the Spokesperson for SONER Watches. "For decades, they have been cherished by watch enthusiasts and style connoisseurs alike, symbolizing a refined taste that transcends fleeting trends. Their geometric precision, clean lines, and distinct presence on the wrist set them apart from more conventional round designs, making them a choice for those who appreciate both artistry and engineering in their timepieces."

Elaborating on the inspiration behind the collection, the spokesperson continued, "With this collection, our goal was to honor the enduring elegance of rectangular watches while infusing them with contemporary elements that appeal to today's discerning customers. We wanted to create timepieces that respect tradition yet feel fresh and relevant, seamlessly blending classic aesthetics with modern innovation. Every detail—from the carefully proportioned case to the high-performance movement—has been meticulously designed to strike that perfect balance between heritage and progress."

Beyond their striking appearance, each watch in this collection embodies SONER’s unwavering dedication to craftsmanship. "Every watch tells a story," the spokesperson added. "A story of elegance, precision, and an unyielding commitment to excellence. From the premium materials we select to the rigorous quality control processes we follow, our watches are a testament to the artistry of horology. Whether it’s worn as a statement piece or an everyday essential, a SONER rectangular watch is more than just a timekeeper—it is a reflection of character, confidence, and a passion for timeless design."

With this collection, SONER Watches continues its legacy of redefining sophistication, ensuring that every timepiece is not just a watch, but an heirloom-worthy masterpiece.

Masterful Craftsmanship and Superior Materials

Every watch in the Rectangular Watches Collection is built with meticulous attention to detail. The collection features:

  • Premium stainless steel cases for durability and a polished, sophisticated look.

  • Sapphire crystal glass, known for its scratch-resistant properties, ensuring longevity.

  • Exquisite leather straps and metal bracelets, providing versatility for different styles and occasions.

  • High-precision movements, guaranteeing accuracy and reliability.

  • Water resistance, allowing wearers to embrace both style and practicality.

Each watch is crafted to seamlessly blend vintage aesthetics with contemporary engineering, offering a timepiece that feels both classic and modern.

Versatility for Every Occasion

Whether preparing for a formal event, making a lasting impression in a professional setting, or embracing a relaxed, casual outing, the Rectangular Watches Collection by SONER is designed to be the perfect companion for any occasion. Thoughtfully crafted to complement a variety of styles, these timepieces strike the ideal balance between sophistication and versatility, ensuring they seamlessly integrate into any wardrobe.

For formal events, the collection’s sleek, polished designs add an element of refinement to tailored suits and evening attire. The clean lines of the rectangular case, paired with luxurious materials like high-grade stainless steel and premium leather straps, create an effortlessly elegant look that enhances the wearer’s presence. Whether attending a gala, a wedding, or a high-profile gathering, these watches serve as the ultimate finishing touch, exuding class and understated luxury.

In business settings, where making a strong yet subtle impression is key, the collection’s understated classics shine. A minimalist rectangular watch with a well-proportioned case and an uncluttered dial offers a sense of precision and confidence, reflecting professionalism and attention to detail. These timepieces are designed to complement power suits and business casual ensembles alike, making them an essential accessory for those who appreciate both style and substance.

For more relaxed occasions, such as weekend getaways, casual meetups, or leisurely outings, the collection’s bolder statement pieces bring personality and charm to everyday looks. With options featuring contrasting dial colors, intricate chronograph functions, and bold accents, these watches add a contemporary edge to denim, polo shirts, and laid-back blazers, ensuring that personal style remains effortlessly refined even in informal settings.

SONER’s latest collection is not just about aesthetics—it’s about versatility and craftsmanship that elevate any wardrobe. Whether drawn to the classic appeal of minimalist elegance or the striking presence of modern design, every watch in this collection is crafted to enhance the wearer’s individual style effortlessly. For watch enthusiasts, collectors, and style-conscious individuals, the Rectangular Watches Collection is more than an accessory—it’s an essential addition to a well-curated timepiece collection, a reflection of personality, and a timeless symbol of sophistication.

A Legacy of Innovation

Founded in 2016 by Freddie Palmgren, SONER Watches has established itself as Sweden’s most well-known global watch brand. The name "Söner," meaning "sons" in Swedish, represents the deep bond between Freddie and his sons, William and Widar. This familial heritage is reflected in the brand’s logo, which intertwines the letters S and W, symbolizing its dedication to crafting watches meant to be cherished and passed down through generations.

SONER Watches is more than a watchmaker—it is a brand dedicated to crafting a legacy that stands the test of time. With each collection, SONER goes beyond simply designing timepieces; it tells a story of heritage, innovation, and an unwavering pursuit of perfection. Every watch is a reflection of the brand’s commitment to creating more than just an accessory—it is a statement of artistry, precision, and enduring craftsmanship.

The Rectangular Watches Collection is a true testament to this philosophy, embodying the seamless fusion of artistic expression and technical excellence. Inspired by the timeless elegance of rectangular watches—an iconic shape that has long symbolized sophistication—this collection pays homage to traditional watchmaking while embracing the advancements of modern design. Each piece is carefully crafted to ensure that form and function are in perfect harmony, resulting in a timepiece that is both visually striking and mechanically superior.

From the meticulously designed angular case structure to the intricately detailed dials, every element is thoughtfully considered, ensuring that each watch is not just an instrument of timekeeping but a work of art. SONER’s commitment to excellence extends to the choice of premium materials, including high-grade stainless steel, scratch-resistant sapphire crystal, and expertly crafted leather and metallic straps. The result is a collection that embodies durability, refinement, and timeless appeal.

Beyond craftsmanship, the Rectangular Watches Collection represents SONER’s vision of creating watches that leave a lasting impression. Each timepiece tells a story of precision engineering, modern innovation, and a deep respect for the rich history of horology. This collection is not just about keeping time—it’s about honoring tradition, embracing the future, and carrying forward a legacy of sophistication and excellence.

About SONER Watches

SONER Watches is the world’s only brand dedicated entirely to rectangular analog watches. With a mission to challenge the dominance of round watches, SONER continues to push the boundaries of design and craftsmanship, creating distinctive timepieces for those who dare to be different. The brand’s commitment to quality, innovation, and customer satisfaction has earned it a reputation as a leader in luxury horology.

This content was first published by KISS PR Brand Story. Read here >> SONER Watches Introduces the Rectangular Watches Collection: A Bold Reimagining of Timeless Elegance




Website of Source: https://sonerwatches.com/



Source: Story.KISSPR.com
Release ID: 1291233
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