Over the past decade, Vietnam's affiliate marketing industry has followed a familiar trajectory: Affiliate networks are intermediaries, connecting brands with publishers. However, a refreshing wave of innovation is emerging from an unexpected place - a team of young Vietnamese professionals with international experience determined to rewrite the game's rules.
From "Network" to "Exchange Platform"
In a candid conversation with Nguyen Anh Tin, founder of the "Tâm sự Affiliate – MMO" community, and Nguyen Duy, founder of Primate, explained the vision behind what is described as "Vietnam's first affiliate marketing exchange platform."
"Permate operates on the principle of an exchange platform, not an intermediary network," Duy explained. "On our platform, brands and publishers can interact directly: the brands post campaigns, set commission rates, and provide direct support to publishers."
The strategy makes campaign management more open and successful by eliminating intermediaries. “This isn't some far-fetched idea," Duy emphasized, "but rather a proven model that has succeeded globally on platforms like Impact, ShareASale, CJ, and Awin."
International Experience with a Focus on Local Needs
What sets Permate apart from many other tech startups is the breadth of experience its founding team brings. Having worked in the affiliate marketing industry for almost ten years, they have seen the sector change from all angles.
"We started as publishers, then built and operated our affiliate network in the U.S," Duy explained. "That journey gave us a comprehensive understanding of the strengths and weaknesses of existing models."
Permate is part of Interate Corp, a corporation with 10 years of experience in the U.S. affiliate market. However, Duy acknowledged that success in the U.S. does not guarantee success in Vietnam. "We understand the cultural differences and the consumer habits between the two markets," he said, "but we believe that the core principles of the exchange platform model can be effectively applied in Vietnam, provided they are adapted appropriately."
Facing the Challenge of Educating the Market
When asked about the biggest challenge, Duy quickly pointed out a key issue: resistance to change. "Human nature doesn't like change," he acknowledged, "but we believe the value Permate brings will be convincing enough."
Permate is prepared to make substantial investments in educating the market. "We're willing to spend time, money, and effort to educate brands and publishers," Duy stated. "This is a long-term process, but it's a necessary step to bring about real change."
Legal Status and Development Strategy
Remember that Permate has gotten its Vietnamese business license in full compliance with all applicable laws and regulations. "We've received official approval from the Ministry of Industry and Trade to operate under an e-commerce platform model," Duy pointed out. "Applying for a license wasn't too difficult; everything is now fully compliant on the legal front."
Regarding development strategy, Permate already has a comprehensive plan through 2025. The immediate goal is to engage with the community "Tâm Sự Affiliate – MMO," one of Vietnam's largest and most influential online money-making communities.
Competition and Market Impact
When questioned whether Permate will create competition with existing affiliate networks, Duy offered a positive outlook: "Permate doesn't see this as a clash, but rather a motivation for everyone to move forward together. Vietnam's affiliate market has lacked novelty and lost its growth momentum recently."
Duy revealed that the Permate team has met and exchanged ideas with CEOs from other affiliate networks. "They all know what Permate is doing," he shared. "The common ground is that everyone wants Vietnam's affiliate market to grow further."
The Future of Permate and Vietnam's Affiliate Industry
In a market that's reaching saturation, the arrival of https://permate.com/ is seen as a fresh breeze, offering hope for a new wave of innovation.
"We want to be recognized as a startup of young people who dare to think big, make big moves and dare to do what others won't," Duy shared Permate's vision.
Will that ambition come to fruition? Permate's journey is closely followed by publications and businesses. If successful, they will have developed a large firm and shaped affiliate marketing in Vietnam.
Website of Source: https://permate.com/
Source: Story.KISSPR.com
Release ID: 1376874