With several other seemingly more essential departments taking over your time as an entrepreneur, the marketing department is always remembered at the bottom of the priorities list. So how can you deal with this very important marketing department if you do not have enough time or do not want to devote substantial time to it?
Although you can simplify your entrepreneurial tasks by using the various readily tools or platforms.
Automating the various aspects of marketing can help you spend more time profiting and fewer hours developing potentially lucrative marketing strategies. Let us look at a few beneficial ways that can help you deal with marketing as a lazy entrepreneur too caught up in other business aspects.
Marketing for the Lazy: Now Possible!
Owning and seamlessly running a business is no child's play, whether a multi-million facility or a small home-based venture. Entrepreneurship comes with a truckload of responsibilities, sleepless nights, and family-less weekends spent submerged in heaps of business-related files.
This scenario holds especially true if you are in charge of marketing, which can undoubtedly encroach over several aspects of your life if not maintained adequately. A big chunk of your time as a marketing professional is spent nurturing clients, communicating with leads, and doing your best to optimize your website for search engines.
Understand the Importance of Outsourcing
You cannot possibly perform all tasks related to your business yourself, no matter how passionately you wish to. You are not Superman, which makes outsourcing menial tasks to reputable positions valid. As a busy business owner, you can outsource SEO optimization, marketing reports, website design, social media blogging, and much more to others while making sure that all the trains in your business run on time.
Take blogging, for example. According to a report, the average blog post takes about three hours and 16 minutes to write. This is time that you can easily save by outsourcing it to either a reputable company or a freelancer through the various available platforms.
Contrary to popular belief, your job as an entrepreneur does not entail doing everything yourself; it simply entails getting everything done. Thus, your dream as an entrepreneur must not be to work harder but smarter, and that starts with outsourcing the tasks you do not have time for.
Put Timed Email Marketing To Use
Email marketing is not only a cost-effective way of marketing your business, but it can also be time-saving if you time your professional-looking emails. You can keep yourself in your customers' minds by sharing valuable content with them, including announcements of new sales, discounts, new services, or products.
Timing your emails and creating an active customer email list can help you use this effective method to your benefit in a single touch.
Leverage User-Generated Content
One of the best lazy marketing strategies is putting user-generated content to your advantage, as this allows you to augment your credibility and engage with your clients without having to do anything yourself. You can encourage your customers to use a branded hashtag on social media or share their experiences with your service or product. The best example of hashtags used for user-generated content marketing is #Shareacoke initiated by Coca-Cola!
You can repost the images and client testimonials you receive on your website or social media accounts to use the voice of the general public in convincing prospective customers of your brand credibility. According to the Global Web Index, people spend more than two hours every day scrolling through social media platforms. Therefore, this interesting method can rapidly build trust with customers, thereby increasing conversions.
Use Psychology and Offer Referral Incentives
One of the easiest and most effective marketing forms is applying the rules of psychology through word-of-mouth. All you need to do is offer incentives to your existing customers - including free products and discounts - sit back and let them do the rest.
You can also encourage your customers to refer your business to their friends and family and avail of even more rewards for their advocacy and loyalty.
Be Smart About The Tools You Use
The advent of AI has simplified lives through its innumerable uses, and a sensible approach to life in days of such technological advancements entails using these various tools to your benefit. One of the most effective tools you can use for your lazy marketing strategy is My Business, a free platform that allows you to manage your online presence across Google.
All you need to do is verify your business on Google My Business and regularly update your business information to appear in local search results, thereby making it easier for prospective customers to find you.
Attend Local Events
Networking comes hand in hand with marketing and can help you in innumerable aspects of your entrepreneurial journey. Attending local events is a low-pressure way of bringing your name out in the industry, meeting people relevant to your business, and gauging industry trends by building professional relationships. All you need to do is have a fun night out, socialize, and do a little something for your business side by side by casually handing out business cards!
Collaborate With Relevant Business To Get Your Name Out There
Collaboration is a great way of boosting your public standing without having to do all the work yourself. You can search for relevant businesses and chalk out suitable collaboration opportunities if they can supplement your market standing.
Mere joint-marketing campaigns may seem futile, but cross-promoting each other's products or services can help reach the other party’s portion of customers and develop valuable industrial relationships.
Summing Up
All in all, marketing does not always have to be time-consuming and mentally draining. All you need to do is be smart about it, and witness your business reaching unprecedented heights of corporal success!
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Source: Story.KISSPR.com
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