Indonesia entrepreneurs cash in on TikTok live selling spree
Indonesian livestreamer Christine Febriyanti stood in a room crammed with clothes in Jakarta, hawking colourful garments to hundreds of viewers on a TikTok livestream for a local fashion brand.. As TikTok Shop grows in popularity, with Indonesians buying more than a third of goods sold in Southeast Asia over the past year, entrepreneurs are flocking to the platform to promote a range of tech, fashion and homemade products.